Hi! I’m Kristi, a product designer on the East Coast currently working for Optum Technology. With an entrepreneurial mindset, I’ve set up 5 UX teams over the past 20 years, cultivating human-centered design.
Convenience with in-app food purchases.
Revenue generation with monthly movie service.
Having started out as a motion designer, I soon became curious about engaging audiences using non-linear content. I’m dedicated to continuous learning and strive to make connections through empathy, research and mental models. Ask me how I created my first UX position!
Areas of expertise
accessbility ADA compliant b2b b2c desktop enterprise in-app loyalty rewards membership mobile app mobile ordering monthly offers new feature onboarding optimization payments point of sale point redemptions responsive responsive design revenue reward management rewards program subscriptions WCAG 2.0 widget